The Secrets Of Marketing Macklemore & Ryan Lewis' "The Heist" from Manager Zach Quillen - hypebot

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Ari Herstand

nice to see the chronology. would love to hear more specifics about how exactly they used Tumblr and Flickr.

What everyone else is thinking

The secret was they're white people making a black form of music. White people dominate the music market, and love to support white rap acts (if you wanna call it
Rap) that have more skill than vanilla ice. Anyone who says different IS NOT in the music industry and probably thinks racism no longer exists.

Kate

Thanks, love reading about the inside stuff.

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