The Secrets Of Marketing Macklemore & Ryan Lewis' "The Heist" from Manager Zach Quillen - hypebot

« YouTube Tells Creators: 'Build A Fanbase, Not An Audience' | Main | Living Indie Expands To UK With Live Streamed Alaska Campus Show [Updated] »


Feed You can follow this conversation by subscribing to the comment feed for this post.

Ari Herstand

nice to see the chronology. would love to hear more specifics about how exactly they used Tumblr and Flickr.

What everyone else is thinking

The secret was they're white people making a black form of music. White people dominate the music market, and love to support white rap acts (if you wanna call it
Rap) that have more skill than vanilla ice. Anyone who says different IS NOT in the music industry and probably thinks racism no longer exists.


Thanks, love reading about the inside stuff.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)


Musician & Music Industry Resources