New U.S. Video Stats: Google Dominates, Vevo #1 YouTube Channel
New data from the comScore Video Metrix shows that 188.2 million Americans watched 52.4 billion online videos in December. Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video site with 159.1 million unique viewers. Facebook ranked #2 with 79.1 million viewers.
Next were AOL, with 76.2 million, Yahoo sites with 53.5 million and NDN with 49.4 million. Nearly 52.4 billion video content views occurred during the month, with Google Sites generating the highest number at 13.4 billion, followed by Facebook with 3.7 billion and AOL with 1.4 billion. Google Sites also had the highest average engagement among the top ten properties.
Amoung YouTube channel partners, music video site Vevo ranked #1 with 7.2 billion video views from 39.4 million unique viewers who watched an average of 51 minutes of programing each.
| Top U.S. Online Video Content Properties Ranked by Unique Video Viewers December 2013 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix | |||
| Property | Total Unique Viewers (000) | Videos (000)* | Minutes per Viewer |
| Total Internet : Total Audience | 188,249 | 52,374,583 | 1,164.5 |
| Google Sites | 159,090 | 13,384,434 | 356.7 |
| Facebook** | 79,105 | 3,749,940 | 50.1 |
| AOL, Inc. | 76,178 | 1,414,138 | 60.4 |
| Yahoo Sites | 53,499 | 392,542 | 47.8 |
| NDN | 49,388 | 530,275 | 71.2 |
| Amazon Sites | 44,626 | 215,795 | 17.1 |
| VEVO | 39,424 | 632,788 | 51.0 |
| Microsoft Sites | 36,662 | 609,765 | 36.9 |
| Vimeo | 32,932 | 142,426 | 32.3 |
| Turner Digital | 29,008 | 221,105 | 39.0 |
Top 10 YouTube Partner Channels by Unique Viewers
The December 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 38.5 million viewers. Fullscreen held onto the #2 spot with 27.3 million unique viewers, followed by ZEFR with 26.6 million, Maker Studios Inc. with 24.7 million, and Warner Music with 22.7 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (72 minutes per viewer), followed by VEVO (51 minutes per viewer). VEVO streamed the greatest number of videos (622 million), followed by Maker Studios Inc. (523 million).
| Top YouTube Partner Channels Ranked by Unique Video Viewers December 2013 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix | |||
| Property | Total Unique Viewers (000) | Videos (000) | Minutes per Viewer |
| VEVO @ YouTube | 38,460 | 622,057 | 51.1 |
| Fullscreen @ YouTube | 27,346 | 358,267 | 40.9 |
| ZEFR @ YouTube | 26,598 | 143,042 | 14.9 |
| Maker Studios Inc. @ YouTube | 24,726 | 522,869 | 72.2 |
| Warner Music @ YouTube | 22,672 | 151,209 | 19.1 |
| warnerbros vfp @ YouTube | 20,032 | 61,301 | 5.3 |
| The Orchard @ YouTube | 18,987 | 78,701 | 11.8 |
| google @ YouTube | 17,965 | 47,075 | 4.6 |
| rumblefish @ YouTube | 17,396 | 45,932 | 7.4 |
| UMG @ YouTube | 16,295 | 66,580 | 11.0 |
