Lady Gaga’s ARTPOP Sells 75% Less In Debut Week Than “Born This Way”
Lady Gaga's ARTPOP debuted at #1 on Billboard this week. But topping the chart took just 258,000 in sales, which represents a 75% drop from the 1 million copies Gaga's "Born This Way" sold in it's first week. It also makes Gaga only the third-biggest biggest debut week for a woman in 2013, trailing both Katy Perry and Miley Cyrus.
57% of Gaga's ARTPOP sales came from downloads.
Label Interscope has spent an estimated $25 – $30 million to promote ARTPOP; and this large a fail could spell trouble for the label, leading to the layoffs of as many as 50 staffers.
We've got more on that debacle and what it says about the state of the record business here:
Fumbled Lady Gaga Release Could Cost Interscope $25 Million
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You can’t ignore the 99 cent Amazon sale of Born This Way
^ Like Ryan said. No one remembers this stuff.
Fair statement. Then why did they not do something similar again? Even $5 at Amazon or a sponsorship like Jay Z?
2nd Ryan.
My guess is some sort if sale will come in Jenuary, after the Holidays. I’m sure they didn’t do it again as it would not only set the standard hoe Gaga, but also inter scope/industry. If someone does that consistently could chane fan expectation. Also with a 26 mil marketing budget I’m sure they didn’t want to sacrifice sales off the bat.
It could be that Artpop speaks less to the LGBT community than Born This Way did, which was an anthem and a call to action. I believe that high school kids that bought the last album may have moved on.
Came here to say Ryan.