How We Discover And Consume Music [INFOGRAPHIC]
On demand music-streaming, YouTube videos, curated and automated playlists, iTunes' downloads… the ways that consumers discover and then consume music are shifting daily. To provide a look at the current music discoovery and consumption landscape, the team at music liscening shop The Music Bed created this infographic, How We Discover And Consume Music:
Share on:
I feel that the title of this article is poorly named.
“How we
Discover
Music” isn’t in any way, shape, or form mentioned in this graphic.
Let me just open up my phone to the ‘Discovery’ folder that is currently full of music applications and name them for you.
Pandora, Songza, Soundcloud, Shazam, SoundHound, Soundtracking, Twitter Music, Indie Shuffle, and NPR Music.
Maybe you should retitle this one. I was hoping to discover something interesting.
Surprising that only 26% of study respondents have music store apps on their smartphones. After all, iTunes is default on all iPhones.
According to Gartner, iPhone market share is around 18% currently. http://www.businessinsider.com/iphone-market-share-stuck-at-18-2013-5
So let’s say 18% of respondents have an iPhone, and as a result, have music store apps. That means:
A) Only 8% of the rest of respondents who have music store apps on their phones come from other devices (those using Android, Windows, and the rest)
B) Perhaps people aren’t aware they already have a music store on their device
That was exactly my thought as well. I am guessing the answer is B.