Upticks in cyber-bullying and ever nastier pranks point to a viral net that is turning ever uglier, creating landmines for musicians that rely on their social connection with fans. Now the notorious Internet trolls from 4chan's /b/ message board are taking aim at Justin Bieber with a faux viral social media campaign that appears to show people cutting themselves in an effort to urge Justin Bieber to not use marijuana.
The ugly prank was sparked by photos of Bieber that appear to show the performer holding a lit joint which were posted on the website TMZ last Friday. Bieber subsequently apologized to his fans over the photos and has also tweeted about the 4chan prank, stating that his legal team was looking into it, though he identified another Internet site 9gag as the source of the prank.
4chan is a popular image board where users post images and comments. The /b/ board is for random posts and the site's most popular sub-community. It is also well known for somewhat malicious Internet pranks such as last October, when they spread rumors that Bieber had cancer and started a campaign urging people to shave their own heads to show support for Bieber. - via CelebrityAccess