Facebook Has Been Sucking The Life Out Of Artist / Fan Communication - hypebot

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Jonathan Jaeger

Artists have the right to be a little annoyed by recent Facebook changes, but they have to be aware that Facebook is a platform for friends, family, and interests (not just music interests). If you thought any differently when building your presence, then it's easy to get a rude awakeneing.

We saw what happened to Bandpage and ReverbNation apps when Timeline hit (the numbers went down until the companies could adjust). When you're building on someone else's platform they have the ability to turn on the firehose of traffic and turn it off.

I'm not saying Facebook is making all the right decisions in terms of what they show in the News Feed, but I personally am getting all the best information from my favorite artists on Facebook. I don't spend the time following artists on Twitter because I get more value following news sources and people in the tech industry (i.e. I don't the same content from them as I do artists).

I wrote my own comments on Facebook, though I wasn't choosing sides to any great extent: http://hypedsound.com//blogs/details/getting-through-the-noise-on-facebook

Chris

Facebook wasn't created for musicians. It was created for friends. It's up to marketers to find reliable ways to connect with fans and not rely on Facebook. Facebook is not obligated to help make that connection.

ellie

You know for all their flaws, FB actually does whip up some useful stuff once in a while. Coincidentally I was just reading up on their new tool that promises to crack down revenue from ads. I personally don’t have much faith for the tool’s accuracy, but it’s interesting to see that FB isn’t afraid (and certainly has the means) for this rank of a challenge.

Just in case you’re wondering, here’s a debrief of said tech. Easy read: http://www.pressdisplay.com/pressdisplay/showlink.aspx?bookmarkid=A09DWGW61BB2&preview=article&linkid=af02e12d-7227-443c-91a6-dcc4612ffaa3&pdaffid=ZVFwBG5jk4Kvl9OaBJc5%2bg%3d%3d

Michele Ari

If its not meant for musicians why have Fan Pages and Music apps then? See, we music makers thought we were supposed to promote our music thru there because they made the pages and let us put our music up and sell it (I no longer use third parties to sell.)

I update my fan page now and again and every once in a while I am on for some time (like tonite), but mostly its a self-esteem killer because of the way it is set up. Sadly many of my likers are not on Twitter. I wish they were. I like to see what they are up to instead of telling them all about me all the time.

Incidentally, I had more sales when I had a personal FB page because I could interact "with" and not talk "at" people. But, as much as I love people,I found my time on there overall to be wasteful of my life in general. So... I headed over to Twitter where you can get on and off faster, where there seems to be more interaction and where there is less space for people to go on and on like I just did here. :)

Orrin

Yeah, the new facebook changes are pretty unfortunate and seem to be sucking a lot of views away from the fans who wanted to see it. People have "liked" a page because they want to hear updates from it in the future and this new algorithm now means a whole bunch don't get their news.

I'm still getting my head around twitter and it feels like a bit of information overload when you're following a whole bunch of people but I'm beginning to see its appeal because it's so light weight.

Feast of Feasts

Hi Orrin. Lists really help weed out the stuff your interested in from main feed.

Feast of Feasts

I think New Myspace still has a chance if it concentrates on what it was once good at. Being a hub for artists to gather 'fans' and promote themselves and their activities.

There must be thousands of artists thoroughly pissed off at Facebook right now and looking for an alternative. I'm one of them.

James

I dont agree. The "like" button is not called "Send Me Updates". Its just us who use this to send updates to people. Do you really want updates from all the Fan Pages (also non-artists) that you've liked? I would not

Mingosfear

I think you are right on about twitter - a much more wealth of info there.

Greg Savage

There are many pros and cons to social media platforms but you have to know how to use the platform to you're advantage.

If your're doing nothing but giving your fans useful material... they will click it. You don't have to beg for anything if you generating good content.

Good content converts that's a proven fact... Most people aren't providing good and or interesting content

Bas Grasmayer (@Spartz)

Nice rant, but I think you got the premise wrong.

"those fans who, by the way, started following you because they wanted regular updates from you in the first place."

This is suggesting a uniformity of reasons behind page likes. There isn't. The "Like" function has meant a lot of different things at different times. Some people use it to express who they are. "I like these artists", "I like these films", "I like these TV shows". I'm a little bit annoyed by the arrogance of brans (and page owners) that people indicating they Like them, gives them the right to spam them.

The button is Like, not Follow and not "send me regular updates of this artist/band".

I like hundreds of artists on Facebook, maybe more. I've unliked artists I like because they were too spammy (before you could just hide them from your newsfeed).

So, from that premise...

"I really do have to wonder if Facebook understands that content drives traffic drives advertising."

Arrogance of brands to think that a Like = right to spam users, means that if Facebook would allow that, they would use Likes (=useful data), users, or likely both.

denver becca

I have 2 accounts. One is for music. One is for personal/work life.

Either way, I assume if I "like" you, I will hear updates about your life or your band. It's how the gig is supposed to work. The fact that my friend rarely posts baby pics doesn't mean I don't want to see them when they are posted.

It's interesting to me. The new facebook has not improved the crappy posts I don't want to see and it has decreased the good posts I do want to see.

To me, it's very much like Myspace. You are making it impossible for me to do what I want to do. It's time to find someone else who is doing something closer to what I want.

Which is why I just started following 200 people today on twitter. Now, to figure out this list thing so I can make sense of all of this.

latoya jones

I dont care about facebook or myspace.

I just love to wear my Womens Church suits and hats

Eric Wittman

DISCLAIMER: CEO representing the company here.

Actually this is one of the problems we are trying to solve with Songbird.me (http://www.songbird.me) which is provide an interest-driven network specific to music that will improve the engagement with artists and fans. We are still early days but our most important goal is to drive these artist to fan connections. We're definitely on to something as we've got ~2M artist to fan connections.

Love to have both fan and artist feedback to see how we can make this work for you.

Joshua

Eric

I'm curious how are you establishing a connection between artist and fans? Are you paying the artist to connect, or do they pay you for access to fans? What do you mean by artist to fan 'connections', is that simply an artist accepting a 'friend request' or is it the artist sending out personalized messages for each fan?

How genuine is the connection?

I noticed Rihanna is on the front page of yr site, have you gotten her to connect with the fans you've collected?

FF_Bookman

i can't stand facebook, can't stand the fact that even though i'm not on facebook people are trying to show me pictures i would never see otherwise from their facebook.

plus i'm tired of hearing people complain about facebook but still check it 50x a day. it's good for nothing more than keeping up with your extended family if you prefer to sell all of your family's private data to strangers.

most of us prefer to make it a little more difficult to keep up with our extended family. isn't that why you grow up and move out in the first place?


newmyspace has potential but they will be competing heads up with reverbnation. problem with reverbnation is you can only use a bit of their site for free, then they want another couple bucks a month for every service offered.

Lester

Facebook was originally created for friends. BUT.. It was then expanded and opened up (and advertised) as a means of communication between bands/brands and the people who are interested in them.
Facebook appealed directly to artists to use their services as a medium for creating and cultivating relationships with fans and then they pulled the rug out from under the artists, essentially extorting them to communicate with the people who already expressed interest in said communication.
Does Facebook have any obligation to make anyone happy? No. But that doesn't mean that the "bait and switch" that they've pulled on artists is good business practice.

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