Jay Frank Launches DigSin: A Next Generation Free Digital Music Label
(UPDATED) At Digital Music Forum West today, Jay Frank is launching DigSin, a digital music company that offers subscribers all releases free. A departure from the usual record label model, DigSin will focus on single song releases from new artists with a goal of maximizing the listening audience. Ex-Yahoo! and MTV Networks executive, Frank is familiar to Hypbeot readers as a contributor and author of the book FutureHitDNA.
Some of DigSin's back end is powered by Topspin and artist submissions are handled through the MusicXray platform. If chosen, the record deal will be artist-friendly and flexible, according Frank, enabling the company to partner with advertisers and other outlets to expose the music to as wide an audience as possible. He sees DigSin as a stepping stone for newer artists.
“DigSin is the result of years of examining the new ways music fans find and listen to music,” Jay Frank told Hypebot. “We are committing ourselves to expose new songs in a targeted, organic way that enables us to be a trusted filter to music fans.”
Franks says DigSin, short for Digital Single, will cultivate exposure through a targeted database of music fans who will receive releases for free in both the genre and format of their choosing. As DigSin’s fanbase grows, so will the company’s ability to generate revenue in both traditional and non-traditional ways.
“To succeed as a music company today, you must be open to multiple new revenue streams and new ways of thinking,” says Frank. “Through a combination of free music, social networking, analytics and traditional promotional outlets, we will be a new model for music companies for the future.”
DigiSin is based in Nashville and will focus on genres like pop, rock, and dance.
MORE: Hypebot's previous interview with Jay Frank.
Any idea where their ‘targeted database of music fans’ is coming from?
Unless there’s more detail you can provide, I read this new company as:
Go to musicxray.com
Pay me $5
I’ll send your MP3 out to my E-mail list
@ Pimpy C – Jay Frank is a serious guy. He would not have left his position at Viacom to run some sort of company that’s not going to get any traction. “Get on board or get left behind” is my advice.
Hey more power to him, but you can’t argue that the business model is mighty vague at this stage in the game.
But hey – @digsin has 276 followers, so maybe you’re right about the traction 😉
Wow, really? Jay is a good guy but until we know a bit more about the business model, it’s fair to be cautiously optimistic.
People enter and leave companies for a whole bunch of reasons. They may or may not be related to the potential traction the new venture may gain. At any rate, I wish Jay the best. I just need a bit more convincing before i jump.
I’m with Pimpy C.
Read Ian Roger’s post on Trusted Brands that’s up here now at HypeBot. Very enlightening.
There’s no information, no TOS, no pricing, no introduction, no examples, no tutorial video, nothing really to make me sure it’s a reliable platform yet. I trust Music XRay, they have a great & supportive team also pay when it’s earned, but in case of DigSin, well… They are coming out not really prepared. Either you have an offer ready and it’s all clear on the official website, or you wait until you can come out. Besides, I’ve seen that twirl sign a few times so far, it’ll be difficult to trademark the logo 😉