Who Uses Facebook & Twitter? The U.S. Demographic Profile
According to Comscore data of U.S. users, Facebook saw its share of visitors between the ages of 35-54 drop 3.6% to 35.4%, while the share of visitors under 18 (up 1.2 to 11.1% and age 55 and older (up 1.9 to 13.2%) made the biggest gains. Twitter saw a 9.4%t gain in the share of 18-34 year olds visiting the site while those under 18 use fell 8 points to 9.5%. Here's the chart:
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The rise and fall in percentages is interesting, but I would also like to see numbers in terms of overall usage. In other words, even though that share of Facebook’s 35-54 year-olds dropped 3.6%, did that have a corresponding drop in total users, or did this segment just not grow as fast as others?
I’d also be interested to know how much of that gain in Twitter’s 18-34 year-olds is due to the 17-year-olds from last year’s numbers now being counted as 18-year-olds.
It’s worth noting that Comscore is notorious for under-counting the 13-24 demographic. It’s pretty much the Necco Wafer of internet metrics.