Overview of Direct-To-Fan Marketing Tactics [VIDEO]
This talk is long. But if you're an artist or manager that wants to learn more about direct-to-fan maketing, it's great. Mike King of BerkleeMusic delivered this speech at MIDEM last month. It's packed full of King's insights, as well as, thinking from Seth Godin, Clay Shirky, and Hugh MaCleod. Watch the video:
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Just gone done with this, three pages of notes. Thank you, Kyle, this is the single most useful/educational music biz blog post of 2011 so far, I really appreciate the heads-up on this.
100% Agree. Great “State of the Art” overview.
Thanks Justin and David. Happy you like it.
Mike
topspin player not streaming for anyone else?
Wow – this is chock full of useful marketing insights, with particularly cogent examples for music entrepreneurs. Great resource!
is there any way we can download that presentation?
Thank you Mike! I really got a lot out of this. I’m off to Google that Art Space Toyko case study.