Along with the iTunes 10 upgrade came a new logo. Perhaps it was time to replace a logo that channeled the CD format that it was making obsolete. But many believe that Apple should have found a more creative replacement. Joshua Kopac, a designer for ad firm ValuLeads actually sent Steve Jobs a message: “Enjoyed the presentation today. But … this new iTunes logo really sucks. You’re taking 10+ years of instant product recognition and replacing it with an unknown. Let’s both cross our fingers on this….”. To which Jobs, in typical fashion, replied “We disagree.”
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