Apples iAds: Imagine The Possibilities
This first look at Apple's new iPhone iAds advertising platform comes courtesy of ad giant Chiat/Day and it has nothing to do with music. But as you watch this pitch for Nissan's Leaf electric car, imagine how it could be used for music promotion.
The iAd pushes a rich and interactive app-like experience onto the phone – no download required. It's doubtful that any music company will be buying iAds soon – early marketers are said to have paid $1 million for the priviledge. But eventually the price of iAds will come down and become more targeted. Then, imagine the possibilities…
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Very cool technology, however I can’t imagine many people willingly viewing ads after the wow factor has worn off.
I’m still not going to click on the Ad at the bottom of my Ap. This isn’t a very big change in the current ad model for the iphone.
Very, Very Cool. This should give the music marketing people something to think about.
I would refuse to use any type of phone to shove ads in my face. It won’t make me buy anything for certain.