OurStage And MTV Partner For Artist Discovery

During his keynote at the Billboard Music & Money Symposium yesterday Van Toffler, President of MTV Networks Music Group MTV Networks, announced a partnership with OurStage.com to develop an array of promotional initiatives for emerging talent. OurStage's fan voting platform will be used to discover performers for showcasing across on air and online MTV properties.

 Each week MTV will spotlight an emerging
artist from OurStage in "Needle
in the Haystack" Artists will be interviewed by MTV
Music bloggers and promoted heavily as an "artist to watch" across
MTVN's sites and social network channels. OurStage artists will also get their music in select MTVN air programming and its fan base will help power the next installment of CMT's Music City Madness Competition and a new iteration of MTV's $5 Cover.

From the press release:

"We're proud to work together with the MTVN music group to help build our brand into the premier discovery and promotion platform for new artists," said Benjamin Campbell, CEO, OurStage, Inc. "By creating a fair, democratic path to success for up-and-coming performers around the world, we hope to take the very best unknown artists and fully deliver on their dreams of stardom – based exclusively on their talent – as determined by the wisdom of with the fans and the reach of these powerful music brands."