The ‘Unofficial’ Hypebot Reading List
As anyone could’ve guessed by perusing through my essays, I read quite a bit. It wasn’t always this way, but, if you’re looking for a way through the clutter, here’s a look at both books I’ve read and would recommend. Or, am simply interested in. By all means, if you have a book and would like me to read it, feel free to send it my way.
Also, recommend some books you've liked lately in the comments.
Books I've Read:
- Remix: Making Art and Commerce Thrive in the Hybrid Economy
- Born Digital: Understanding the First Generation of Digital Natives
- Free Culture: The Nature and Future of Creativity
- Convergence Culture: Where Old and New Media Collide
- The Paradox of Choice: Why More Is Less
- YouTube: Online Video and Participatory Culture
- Curious?: Discover the Missing Ingredient to a Fulfilling Life
- Everything Bad is Good for You
- Ripped: How the Wired Generation Revolutionized Music
- Elsewhere, U.S.A.
- Herd: How to Change Mass Behavior by Harnessing Our True Nature
- The Long Tail: Why the Future of Business is Selling Less of More
- Tribes: We Need You to Lead Us
- Made to Stick: Why Some Ideas Survive and Others Die
- The Tipping Point: How Little Things Can Make a Big Difference
- Outliers: The Story of Success
- Blink: The Power of Thinking Without Thinking
- Stumbling on Happiness
- Primalbranding
- All Marketers Are Liars
- Appetite for Self-Destruction
- Meatball Sundae: Is Your Marketing out of Sync?
- Waste and Want: A Social History of Trash
- Five Minds For The Future
- Bumping Into Geniuses
- How The Mighty Fall
- Freakonomics
- How The Mighty Fall: And Why Some Companies Never Give In
- Life Inc.: How the World Became a Corporation and How to Take It Back
- Sway: The Irresistible Pull of Irrational Behavior
Books I'm Thinking About Reading:
- The Meme Machine
- Loneliness: Human Nature and the Need for Social Connection
- Spent: Sex, Evolution, and Consumer Behavior
- OBD: Obsessive Branding Disorder
- Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
- This Is Your Brain on Music: The Science of a Human Obsession
- The Starfish and the Spider
- Everything Is Miscellaneous: The Power of the New Digital Disorder
- Talent Is Overrated
- The Wisdom of Crowds
- The Progress Paradox: How Life Gets Better While People Feel Worse
- A Whole New Mind: Why Right-Brainers Will Rule the Future
- The Drunkard's Walk: How Randomness Rules Our Lives
- Here Comes Everybody: The Power of Organizing Without Organizations
- Market Rebels: How Activists Make or Break Radical Innovations
- Genius Explained
- Content
- The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism
- Copyright's Paradox
- Against Intellectual Monopoly
- The Gridlock Economy
- Moral Panics and the Copyright Wars
- Blown to Bits
- Trade-Off: Why Some Things Catch On, and Others Don't
- Switch: How to Change Things When Change Is Hard
- Socialnomics
- Naked Economics: Undressing the Dismal Science
- Ad Nauseam: A Survivor's Guide to American Consumer Culture
- Drive: The Surprising Truth About What Motivates Us
- Crush It!: Why NOW Is the Time to Cash In on Your Passion
- The Chaos Scenario
- Amusing Ourselves to Death
- Buying In: The Secret Dialogue Between What We Buy and Who We Are
- Why We Buy: The Science of Shopping
- Mirroring People: The New Science of How We Connect with Others
- The Big Switch: Rewiring the World, from Edison to Google
- Predictably Irrational: The Hidden Forces That Shape Our Decisions
- Six Pixels of Separation
- How We Decide
- Say Everything: How Blogging Began
The Gridlock Economy is a very insightful book. I had the pleasure of meeting Michael Heller in New York last winter and discussing his concepts and their relevance to the music industry. Fragmented ownership, especially in the United States, is preventing a lot of innovative sales models and ideas from moving forward.
Here are a few really insightful books I would highly recommend you check out aswell…
Brian Solis & Deirdre Breakenridge “Putting the Public Back in Public Relations”
Christopher Locke “Cluetrain Manifesto”
Charlene Li “Marketing in the Groundswell”
Gary V. “Crush it”
– Danny
A very inspiring list!
Seth Godin’s: Linchpin