Live Nation Opens Web Platform To Artists & Fans
Concert promoters Live Nation have made changes to their web site that places more of the site’s content int the hands fans and artists. LiveNation.com is a top 50 ecommerce site and a top 5 online music network.
Some of the new features include:
- The ability for artists and fans to upload their own concerts enabling these events to be searched alongside Live nation events. Some competing venues and promoters have balked at having a competitor display their shows, but in an increasingly open web environment more are embracing the service.
- A robust set of fan-generated content modules, including concert and artist-specific wikis, ratings and reviews, fan moderated Q&As, and integrated Twitter streams.
- Facebook Connect integration which enables fans to share concert information and to identify friends going to a show.
- A comprehensive and comparable listing of concerts and primary ticket inventory.
Live Nation partners including Bazaaroice, Sociable and ThrillCall
contributed technology and data to the newly launched features. The site's open API has also been used by more than 1,000 web developers to integrate and build upon Live Nation’s content.
“We have the most passionate consumers in the world,” said Michael Rapino, President and Chief Executive Officer of Live Nation said in statement. “By opening up our site to fans and artists alike, we are building a powerful community that reinforces the ecommerce components of our business. We can’t wait to see how fans participate.”
Live Nation is the largest producer of live concerts in the world, annually
producing over 22,000 shows for 1,600 artists in 33 countries. During 2008,
the company sold over 50 million concert tickets and drove over 70 million
unique visitors to LiveNation.com.
Its about time they did something smart to empower the consumers who are essentially publishers. (or as gary v says. “the people formally known as the audience)
Having an API and being open is standard nowadays, this is livenation playing catchup but its a great move nonetheless.
-Danny
If they could just get the Fan Club sites to work, all might be good…………
This strikes me as the kind of thing that is designed to draw fans, mailing list info, discovery and general attention away from artist “brands” and towards corporate brands.
I think this is at the core of the collapse the industry is facing. It is indeed possible to turn labels, booking agents, a n’ r, energy drink sponsors, distributors, ticket companies, scalpers, promoters and lawyers into “stars” but they still can’t write songs….and the way people are buying these days indicates that I’m right.
OK so…Detractors, shout at me now: “PIRACY! FANS ARE THIEVES”…and so on.
The future = Songs, written and performed by artists, downloaded free or donated to artist websites….It won’t happen over night, but it will be sustainable.
bbb,
wheatus.com
it’s just another move to get more traction in the increasingly fragmented social web. The social web has the most passionate and most active users and creators of content, so this move is a win-win for Live Nation.