The Steady Decline Of MySpace
MySpace's sloppy layouts and big brother corporate ownership has made it an easy target. But its hard to deny that for the last few years MySpace has been one of the most useful sites for garnering new fans and general band to fan interaction.
But things are changing. Slowly but steadily page views and unique visitors to MySpace are dropping even as the numbers at Facebook, YouTube and elsewhere continue to grow. The August auto-tune shut-off may have contributed to the decline in MySpace stats, but the reasons behind the decline go much deeper.
Others on the web are evolving and messy old MySpace is struggling to catch up with the comparison to Facebook the most dramatic. But even without comparisons, MySpace traffic fell 6.73% last month according to Compete and a total of 22% over the last three months according to Alexa measurements.
That’s because MYSPACE SUCKS ASS !! there support segment is totally wak. My profile has serious bugs like no email notifications for comments or messages.
There site is just Too slopy…
Solution:
Cut all the Fat (email, stupid games, cluttered dash board). Focus on what empowers your. “Music profiles”
Fewer individuals are using MySpace for social networking as they move to Facebook and/or Twitter, but MySpace is still the NUMBER ONE site where people go to sample music.
Google any band/music artist name you can think of (major, indie, unsigned) and besides their own site (if they have one) a MySpace page is almost always in the top results. People know they can go to a MySpace page, sample tracks, get a feel for the act and find out concert dates.
Should bands rely solely on MySpace to garner/communicate with fans? Of course not. But their new relationship with iLike is going to change the nature of commerce on the site.
When it comes to an online press kit, NOBODY is close to challenging MySpace… yet.
decline? in the graph I can’t see a loss. ok, myspace is not growing but …
I think myspace is getting better and will restart into pole-position. believe me.
I’ve started a website based off of “borrowed” photos from Myspace users.After about sixteen months of hard work Myspace recently deleted the original profile erasing 8000+ photos and over 30,000 photo comments which lead me to create an independent website. In just under a month it’s already getting around 20,000 hits a week. Myspace may be declining but there is still no better place to see humans in their natural setting. Great blog, please have a look at the website. Register for free if you’d like to comment.
http://aphotographicstudyofmyspace.org
The thing that made myspace is what is killing it… bands. People are getting flooded with band spam friend requests and they don’t like it. And second behind that is being spammed with porn links. I have both a facebook account and two myspace pages, one for me and one for Plague. I have no intention of joining “trains” to get a zillion myspace friends. I’d rather find real friends and add them because they have a genuine interest in my music. These bands that send out lots of spam are here today and back working at Burger King tomorrow.
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Cheers for this fact! We also found very interesting how all the different social networking sites impact artist’s income:
http://www.themusicvoid.com/2009/09/exclusive-tmv-analyse-report-examining-impact-of-social-networks-on-artist-income/
What do you think?
@Reality Check – Myspace still the best online press kit available? You’ve gotta be kidding! Have you played with http://www.bandcamp.com yet? Great control over good looking layouts, supply EPKs and mp3s to one and all in a user friendly and slick environment. It’s simply everything that Myspace SHOULD be!
Myspace still carries weight because they were the first around but as the smaller, quicker little upstart companies keep producing better products people’s patience with the lousey site is running out… They must have the money to make it better, but do they have the will and the vision?
I can only report on my consumer mindspace of 1, but when I want to research an artist coming to my town, or follow up on somebody I heard on the Internet radio, I google: “artistname myspace “. Bandcamp hasn’t got any of my mindshare yet.
It still seems, to this outsider, that close to 100% of those trying to make money performing music have a myspace page.
Facebook might be getting there, but last I checked Facebook refused to let non-members view pages, and I have my reasons for avoiding membership.
Facebook is user-centric, Myspace is corporate-centric – big difference. Just look at the log in pages; with myspace it’s all about the user logging in and with myspace it’s about bombarding you with a load of big adverts. The effect is that it appears from the off that Myspace has a contempt for its users, treating them merely as sales targets for its advertisers. At least facebook has the good grace to be a bit more subtle about it.
MySpace is a joke, and the truth of the matter is that you’re better off not having a website at all than being one of the 30 billion annoying bands on Myspace that refer to their MySpace page as their website. All a MySpace page shows is that you’re not serious enough about music to spend even $500 on a simple website. It doesn’t matter how many MySpace friends you have, it simply does not translate into anything real.
And those of you who think MySpace is on the verge of launching some massive comeback are just as delusional as the 30 billion bands on MySpace that think they have a website.
Not true.
Rupert Murdoch’s team killed Myspace.
Myspace was famous because Users loved the original features. Tom and Users are the ones who made Myspace a success.
Myspace was popular, because of its creative and unique features, but after Rupert Murdoch bought it, his people took away all those great features and replaced them with crappy ones, called them Upgrades, but they were really Downgrades. Murdoch’s people have been trying to turn Myspace into a Facebook ever since. But most Myspace users didn’t like Facebook and vice-versa. Now Myspace place is a bad version of Facebook.
Myspace is dead, dying. It will never be resurrected, because the great features will never be restored. Murdoch’s people want it to be like Facebook. Myspace chased away all of its die-hard Users, and now it’s losing hundreds of millions of dollars.
The mistake Rupert Murdoch’s people made was not caring about the Users. They made changes that Users didn’t want or need, and Users complained, they didn’t give a hoot. They took away personalized Customer Care and gave Users Automated Replies.
July 25, 2010: “MySpace has been seeing a fall in users of up to 49 percent over the past twelve months, as visitors to the site reduce. Online users of the site have dropped from six and a half million to just over three million within one year.” Source: http://www.topclickmedia.co.uk/top-click-media-staff-blog/social-networking-site-myspace-in-decline
August 12, 2010: “MySpace unveils ‘Facebook-style’ homepage’ http://www.wisdeo.com/articles/view_post/8470
I hear in the months ahead that the 3.0 profile version is going to be forced on Myspace Users and CSS code will become obsolete. If that’s true, they might as well bury Myspace. Even if that doesn’t happen, the damage is already done and it’s irreversible.
Myspace used to be my FAVORITE online place. I don’t hang out there anymore, because I can’t stand the new downgraded features. Besides, Myspace is dead. The majority of Users have left. I never liked Facebook, and now I don’t like Myspace.
Tom’s ingenuity & Users made Myspace place what it was. Both are gone now. All good things come to an end.