UPlaya Cuts Multi-Tiered Alliance With The Orchard
Music Intelligence Solutions' Uplaya has inked a multi-tiered partnership with The Orchard to distribute filtered content souced by its Hit SongScience hit prediction technology and Music Universe
discovery solution. Additionally, uPlaya has licensed The
Orchard's catalog to power new artist promotional
applications.
As the launch partner for uPlaya,
Orchard artists can use the patented
technology to get immediate feedback on a song's commercial potential. Other tracks discovered by uPlaya can also use The Orchard for distribution.
"uPlaya bridges an important gap between the sheer volume of music available for sale or stream, a hungry global audience trying to find great new things to hear, and technological innovations that continue
to bring the two closer together in innovative and efficient ways," said Greg Scholl, President and CEO of The Orchard. "We have high hopes that through this partnership, The Orchard will serve a growing
set of great new clients while at the same time, our existing clients gain one more tool to help them build and monetize their audience."
"With 12 million talented artists now on the web needing help breaking through huge promotional barriers to get exposure, it is time for a change in the way artists get discovered and promote their music," said David Meredith, President and CEO of Music Intelligence Solutions, Inc. "The Orchard's leadership in the entertainment business will allow uPlaya's promotional tools to be used to their fullest potential, enabling new opportunities for artists with great music to be recognized and paid for their work," added Meredith.
