Online Music Radio Listening Jumps 36%
Online music radio listening hours increased 37.6% to 6.67 billion in 2008, while in-stream audio sold improved by 46.1% to $74 million during the year, according to AccuStream iMedia Research. AOL’s Shoutcast platform remains the most utilized outlet for online music, capturing 52.5% of total time spent listening, followed by Clear Channel sites with 7.8%. Shoutcast cumulative music hours grew 47% in 2008 after a 47% rise in '07.
Advertising Still Illusive
Despite revenue pressure in the form of higher royalties, advertising remains an illusive issue for most webcasters. In fact, ad-supported music hours as a percentage of total online listening has
declined each year since 2005, registering 44.2% in 2008; a trend
forecast to continue.
Shoutcast which clusters audiences along with thousands of channels and hundreds of independent webcast brands remains largely an ad-free environment. An analysis of ad-supported music listening reveals Clear Channel the market leader, with a 16.5% share, followed by AOL Radio with 13.2% share. The two major music radio subscription services have a combined 6.7% share, according to the report.
“Online music programmers are passionate about radio, and adapting
their businesses to an inspired yet challenging marketplace. In 2009
their focus is on running lean, efficient operations, capping
international streams while pitching local, regional and national (ad)
avails,” commented research director Paul A. Palumbo.
The word you want to use to describe the scarcity of advertising is ELUSIVE…the word “illusive” does not exist. Those with money to spend on marketing their products are more likely to place their buys on outlets that can use the English language properly.
Ohhhh SNAP!
Probably not what he meant to use, but the word definitely does exist.
http://dictionary.reference.com/browse/illusive
Might want to get your douche-meter checked next time before tossing out zingers like that.
Checkmate on the Czech! Good shit Matt lol
Siriusly?
brendan b brown
wheatus.com