Yo Yo Ma Scores Digital Record
Yo-Yo Ma has become the first Sony BMG classical artist to sell more digital copies than CDs in its first week. Released on January 9, the Grammy-winning cellist’s Sony Classical recording "Appassionato" also enjoyed the all-time highest percentage of first week digital sales for a Billboard Top 200 release on parent SONY BMG. The album peaked at No. 2 on iTunes’ overall album charts and finished the week at #4 with 57.1% of all sales being digital.
The strong digital numbers helped propel this recording to the #1 spot on Billboard’s Top Classical chart and #79 on Billboard’s Top 200. In addition, the CD peaked at the #1 position on Amazon.com’s
classical chart and #15 on the overall album chart during its initial week.
Yo-Yo Ma is further experimenting with digital via a podcast series based around this album and his entire catalog is now available for digital purchase.
Thanks for picking up on this. We just posted the first few episodes of the Yo-Yo podcast on his site (http://www.yo-yoma.com/) which I think are actually quite interesting.
-Jeremy
Online Marketing, SonyBMG Masterworks