A region packed to the brim with an outstanding array of original music from great acts, Latin America has also long been plagued with piracy, although the quick adoption of digital media could well be providing a cure to this behavior.
In this edition of Projecting Trends, Bas Grasmayer delves into the ways in which the music industry has been working to obtain and analyze the data of its consumers over the past several years, and what purpose that data is serving.
This week the Supreme Court refused to hear a case regarding payments due for the use of pre-1972 sound recordings. While most artist advocates see it as a setback, Ross Pruden of TechDirt sees it as victory for the DMCA's safe harbors clause.
Music shapes our identities and changes our lives. It brings back our memories and stirs up our emotions. My Song Stories asks music professionals and indie artists questions about the songs in their libraries. Today, John Raso, SVP Client Services for Harry Fox Agency and Rumblefish, shares the artists and songs that have impacted his life and career.
Given that music fans often crave the familiar, it can be a great idea to add a cover song to the setlist for you next show. Performing a cover can also go south in a hurry however, so it's good to keep these five things in mind when doing so.
Emoticast believes it has found the best way make sure that music and music marketing take advantage of the current explosion in mobile messaging. Today, a group of all-star investors showed their belief the company with a $5 million investment in the startup.
Help us celebrate and share the growing number of DIY and indie music success stories by using the hashtag #DIYproud. With more than 54,000 @Hypebot followers, we're always looking for new ways to amplify the information and stories that we're sharing online.
Now that we're a healthy ways into 2017, many digital marketers are curious about what the rest of year has in store for the future of email. In this article from Team Fanbridge, we dive into four different areas of email marketing and where they might be headed.
Although the idea of owning music may seem antiquated in the streaming age, a new online store known as Voltra is approaching things differently by offering consumers a 'stream to own' option, where users can initially listen to a song for free, and then pay for it incrementally with each consecutive listen until they have fully purchased the song.
Music shapes our identities and changes our lives. It brings back our memories and stirs up our emotions. My Song Stories asks music professionals and indie artists questions about the songs in their libraries. Today, Brian Popowitz, the General Manager of Black Box, a music marketing agency, shares the artists and songs that have impacted his life and career.
Almost 4 weeks after we reported that the Coachella and Stagecoach festival web sites were hacked, promoter Goldenvoice is letting a million plus fans know that their data has been compromised and offer a free year of identity theft protection.
Aprecently announced a plan to launch the service 'Clips' in April. Although an obvious challenger to Snapchat, Clips is different in that, rather than seeking to build a network of its own, it plans to work through the already existing platforms of Snapchat, Instagram and Messenger.
Giving music away free is not a smart strategy. After all, free music is everywhere and doesn't pay the bills. But embracing free music as a stepping stone to more fans willing - even wanting - to give you money, can be a powerful strategy.
It may be assumed that lullabies are only for babies, but music has been proven to be beneficial to those of all ages when it comes to helping individuals drift off. Here we look at some of the science behind music as a sleep aid.
The best way to find new fans of your band is still online. Though “online” is a lot more confusing than it used to be. While having well done web page design is a great place to start, you also need have a cutting-edge social media campaign, give fans access to your music via streaming services, as well generate hype from respected music blogs.
For artists with a song and video they've worked hard on and are eager to share with fans, there are several ways to optimize content on YouTube in such a way as to drive up fan engagement. Here we look five easy ways.
As the music industry continues to change, so too must the strategy for releasing music. With the single once again more important than the album, artists and labels both big and small are having to reevaluate when to make their material available, and in what capacity.
Facebook is now advertising 7 new music related positions "ensure a comprehensive music strategy." They will join other recent hires and former YouTube and Google Play's Director Of Music Partnerships' Tamara Hrivnak who has been hired to lead Facebook's global music initiatives.
[UPDATED] Here keyboardist Justin Wiseman of The Rocketboys reveals how royalties earned from SoundExchange helped revitalize his independent band in its darkest hour, and why other independent artists should make it priority to register with the service.
Spotify continues to up its bet on data analysis with today's acquisition of MightyTV. The startup's team will be joining Spotify, including Founder/CEO Brian Adams, who will has been named the music streamer's VP of Technology, focusing on advertising and marketing technology solutions.
While streaming and vinyl were both bright spots for the sector, growth in Italy's music market appears to have stalled, growing by just 0.4% in 2016. Overall, the market was worth €149m in 2016, according to figures collected by accounting firm Deloitte for trade association Federation Industria Musicale Italiana, (FIMI).