This week commentators from the music industry weighed in on the shift from ownership to access in the world of music consumption, why change is needed for the internet to foster creativity, and Lyor Cohen's problematic relationship with YouTube/Google.
Our helpful advice for the independent music industry self-starter this week covered what artists should actually be doing to find social media success, how to optimize the logistics of your tour, the best way to get your music placed in TV and Films, and much, much more.
Music Think Tank Weekly Recap: Formal Education • Getting Through A Show • YouTube's Betrayal • More
This week on MusicThinkTank, we looked at articles exploring whether or not a formal education is valuable to musicians, how to best get through a show when it takes a turn for the disastrous, how YouTube betrayed unsigned musicians, and more.
As we revisit a another busy week in the music industry, we look back on Ruby Tuesday's lawsuit of a same-named band, Apple Music's jump to first place in the paid subscriber race, how Instagram is working to target a mobile generation, and more.
The most popular posts to appear on Hypebot over the past week explored Instagram's debut of its new Music for Stories feature, how some high profile artists are using the platform as an exclusive release source, a recent anti-label blog post from Spotify, and more.
Payments to artists for streaming music do not come close to equalling income from downloads, at least in the short term. To make matters worse, the top 10% tracks account for 99% of all streams on Spotify. That means that the vast majority of tracks on the service get less than 1% of total plays. So, in the age of streaming, what can a responsible fan do to support the music they love?
As a writer of music, you may be curious where the money comes from when your composition is consumed, whether via streaming, live performance, or any other medium. Here Chris Robley breaks down exactly who owns what, and where the money goes.
In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.
Fred Jacobs surveys market trends of the past several years, many of which (including the bankruptcy of Gibson) point to the dwindling popularity of that most iconic of instruments, the electric guitar.
The value of a formal education is often hotly debated in the music industry, with many artists and producing having found success through self-teaching alone. However, there are several perks to formal music education, which we explore here.
Now in its fifth year in the UK, Independent Venue Week is precisely what it sounds, with independent venues and participating artists joining together for a week of fantastic shows. This year, the US is joining in the fun, and we're looking at how artists can best go about getting in on the action.
Music Business News From Around The Web
New York marketing and communications holding company Stadiumred Group has acquired Nashville based Gyrosity Projects, a digital marketing agency, as well as, a stake in Crosshair Music, a music influencer marketing platform. The is deal valued at over $1 million.
In this examination of how to effectively grow your fanbase, Suzanne Paulinski explains the importance of focusing your attention on followers which you already have on social media, rather than chasing the numbers and neglecting preexisting true fans.