Whether you’re a singer-songwriter, a DJ or in a band, one of the most important tools in any promo toolkit is the electronic press kit. A great EPK is a gateway to press, reviews and more shows. So, we're proud to help sponsor a free webinar produced by the great folks at Bandzoogle on how to create an effective music EPK .
This week, our most popular and often viewed articles on Hypebot covered Spotify's termination of the playlist payola service SpotLister, more users' ditching of Facebook in the wake of the Cambridge Analytica debacle, a content calendar for social media marketing, and more!
Spotify's public stock offering has led to a mountain of internal data being shared in required SEC filings. Mark Mulligan and the team at MIDiA Research dug deep into those numbers to extrapolate some revealing trends not reported by the music streamer
A new RIAA report shows that the recorded music business in the U.S. grew for the second consecutive year in 2017, driven largely by streaming revenue. RIAA chief Cary Sherman dug into the numbers to share what they means, including some areas that need improvement.
Spotify says that 2 million users of its free ad-supported music service have used hacked apps to block ads in the last few months. The revelation came in a Friday morning SEC filing that also included lower user and total hours streamed counts than it previously reported.
Back in the days when radio was king, labels would attempt to game the system by bribing radio stations to play their tracks, a practice known as payola which was then outlawed. The concept seems to be making a resurgence however, but this time with highly influential Spotify playlists instead of radio.
When deciding on a music publicist to promote your music, you will doubtless think of the many horror stories circulating in the industry of artists who were ripped off or otherwise misled. Here we look at how to set yourself up with a publicist you can actually trust.
There has been much talk surrounding the "mass NOI" issue stemming from the loophole, allowed by the copyright office, which allows tech companies to profit from works without obtaining a proper compulsory license. Here Chris Castle breaks down the problem in detail.
EDM and DJ music platform Beatport has launched Beatport Creative Services, which it touts as “one of several significant developments planned for the company” in 2018. BCS is designed to deepen the platform’s relationship with artist and brands by connecting brands with the DJs that use Beatport and their audiences.
FRI. BRIEF: Recorded Music Revenue Report • Piracy On Rise • Publishers Promise Windfall Share • More
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The U.S. recorded music business grew for the second consecutive year in 2017, driven largely by a 56% increase to 35 million paid music subscriptions, according to the RIAA's 2017 year-end music industry revenue report. Overall, recorded music saw a 16.5% increase in retail revenue to $8.7 billion, of which $5.7 billion came from streaming.
In this how-to article we explore a unique approach to one of the hardest and most stressful components of promoting yourself in the music industry, pulling in views on your music video, something even professional PR companies often struggle to do successfully.
"This still needs to be read because there is a pain in my neck that didn't exist," write indie rapper Kosha Dillz as he returns from his 10th SXSW. "I need to let you know that there is life after horrible wi-fi, flirty business texts and hope for new business. In fact how can we make that all happen? The best way is to take care of yourself. My mouth hurts, I lost my car keys. I still haven't shaved."