Content marketing is dead. or perhaps I should say, it makes me feel dead. whether you realize or not, it probably makes you feel quite empty and lifeless too. i’ve grown to have a serious disdain for the word ‘content’, when associated with creative and artistic work. when you add the word ‘marketing’ to the end of it to form 'content marketing', the resulting phrase gives me the serious willies now. i cringe.i know this may seem hypocritical considering all of the marketing advice i've formerly advocated, but i’ve changed. and i hope you will too.