Music Think Tank Weekly Recap: Music PR • Crowdfunding • Rehearsal Venue • More

6a00d83451b36c69e201b8d291fefc970c-150wiThis week on MusicThinkTank contributors looked at a reconsideration of how to approach music PR, music crowdfunding campaigns to keep an eye on, how to help your band relocate to a new rehearsal venue, and more.

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How Record Labels Screwed Up The Music Industry, And How Spotify, Apple Saved Them

1ALTERNATIVE TAKE: Mike Masnick explores the sordid history of how the record labels' behavior in the early days of the internet literally brought the music industry to its knees, and how these same labels have been saved by the tech industry led by Apple and Spotify.

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Why Twitter Still Matters For Musicians

1Although some self-promoting musicians may choose to eschew the platfrom, Chris Robley here details why the controversial social network still holds significant value for artists as promotional tool, particularly in comparison to some of the other social media platforms out there.

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Why Music Data Shouldn't Drive 100% Of Decisions

1In this interview, James Martin of Midem speaks with Sam Hill, Director of Digital Marketing at BMG UK, about his job, advice he'd give to those starting in the music industry, where he thinks the music industry is headed, and why he doesn't think data should drive 100% of decisions.

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Share A Toke With Snoop Dogg In New Hulu VR Experience

1If you’ve ever wondered what it would be like to smoke with Snoop Dogg, you’re about to get your chance.  Hulu is today launching a brand new choose-your-own adventure live-action virtual reality experience called Door No. 1, in which viewers have the option to do exactly that.

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Vevo To Shutter Apps, Site And Stream Only Via YouTube

Vevo[UPDATED] Vevo has announced that it will shut down its mobile apps and video web site in the coming weeks, and make YouTube its sole delivery platform.  The shift also strengthens YouTube's dominance in music just as it launches its biggest push into paid streaming yet.

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5 Techniques For Engaging Social Ringleaders - The Most Important Music Fans

1When it comes to engaging with your fans online, none are more important than the social ringleaders, whose charismatic taste-making can make all the difference between as show or new release's shining success or crippling failure.

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Iconic Tests Copyright Infringement Software For Indies

Iconic Artists LLC logoIconic Artists has announced the beta testing of Streamtrack, its copyright infringement and reporting software. Launched as a response to the continued threat of piracy and exploitation faced by so many in the music industry, StreamTrack was designed to help songwriters, musicians and other rights’ holders keep track of their intellectual property.

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